For better family moments

For better family moments

For better family moments
For better family moments
Welcome to your one-stop
home experience solution
Because home to you is more than just a home. It’s a place where your heart is – where your family gathers, to live, to laugh, to play, to spend a little more time together. And that’s why you’re here. You want what’s best for them. Perhaps you’re looking for something new or something better to enhance every moment, every experience. And this is where we come in, to give you different ideas and solutions. After all, we’re here to make life a little easier, so you and your loved ones can keep sharing the best moments and come home to a life you’ve always wanted.
Feel free to scroll down to discover more. We’re sure you’ll find something both you and your family will appreciate.
1-on-1 Session with
Interior Designer
Rola Adel
Looking for ideas and advice on styling your home?
Book now for your free consultation*.
*Selected applicants will get a chance to a complimentary one on one session every month.
Interior Designer
Interior Designer
Home Styling Tips
Check out some cool tips and tricks that you can do for your home.
Get Inspired
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Find the right product
for you and your family
TV
Neo QLED 8K
Our most immersive experience, for the whole family
Meet Neo QLED 8K. It’s everything your family could ever want in a TV.

Whatever you watch, no matter how it was created, everything is automatically scaled to breathtaking 8K. Be it gaming, watching shows and movies, every experience will get more immersive and enjoyable for everyone in the family.
Ultra-fine contrast in 8K
Witness unimaginable details in the darkest black and the purest white with Quantum Matrix Technology Pro.
Features
AI-powered 8K picture
With 16 neural networks to enhance every visual detail, you’ll get to enjoy over 33 million pixels of any content in 8K quality.
Features
A billion shades of colour
Take in the sight of the finest colours you’ve never seen before with 100% colour volume powered by Quantum Dot technology1.
Features
1. 100% color volume measured in Movie Mode and the DCI-P3 color space, certified by VDE.
View Your TV in AR
See how our TVs will fit in your home
with our 360° Augmented Reality Viewer.
View your TV in AR
View your TV in AR
TV
The Premiere 4K Projector
Your all-in-one Home Cinema
Gather the family. Ready the snacks. Your favorite movie will now start on the big screen. With The Premiere, your home becomes your very own private cinema, where your loved ones can enjoy a cinematic experience on a 130” screen.

You and your family will now make every night, a movie night to remember.
Triple laser technology
Delivers ultra-bright 4K resolution with precise colour accuracy and contrast for exceptionally realistic and vibrant viewing, even in bright light.
Features
Ultra Short Throw
Placing your projector is now worry free. The Premiere can sit super close to the wall and still create a massive screen.
Features
True cinematic quality
Experience movies as they’re meant to be watched with Filmmaker Mode™ – the first-of its-kind setting on a projector1.
Features
1. Filmmaker Mode™ logo is a trademark of UHD Alliance, Inc.
TV
The Frame 4K Smart TV
TV when it’s on. Art when it’s off.
Display works of art or watch your favorite show in dazzling 4K, and see how the Frame will transform your space.

Personalize your Frame the way you like it with a stylish bezel of your choice, or access The Art Store to select your favourite artwork among a selection of 1,500+ art masterpieces.

Discover how The Frame gives you more ways to make the TV experience your very own.
A TV with 4K Quantum dot brilliance
Enjoy the finest picture ever with a billion shades of colour and 100% colour volume with Quantum Dot Technology1.
Features
An art gallery curated by you
Art mode allows you to showcase your favourite art pieces from an array of curated creations2.
Features
A personal work station
Stay productive by simply connecting the Frame to your PC or laptop3 for a seamless work from home experience.
Features
1. 100% color volume measured in Movie Mode and to DCI-P3 color space, certified by VDE.
2. Art Mode (Smart Service) and GUI (Graphic User Interface) may vary by model and region.
3. Remote connection to a PC is only supported for Windows 10 Professional or higher edition and Mac OS 10.5 or later. Auto-recognition of office PC requires Easy Connection App installation on a PC (Not supported on Mac OS). Easy Connection to Screen App feature support may differ according to model type and date. Please refer to the product specifications of each model for availability. Connecting smartphone with Samsung Dex requires a compatible mobile device. Availability of services is subject to change without prior notice. Internet connection on TV and PC is required.
View Your TV in AR
See how our TVs will fit in your home
with our 360° Augmented Reality Viewer.
View your TV in AR
View your TV in AR
Fridge
Side by Side Refrigerator 617L
More space for more family recipes
It’s always good to have a fridge with more space for all your family needs. It can inspire you to try out more recipes, prepare more scrumptious home-cooked meals, and open more conversations at the table. With more space on the inside, and a more stylish look on the outside, you’ll find that this sleek 617L Side by Side fridge fits harmoniously in your kitchen. And with the latest technologies working seamlessly to keep all your ingredients and foods fresher for longer, it’s like having your very own grocery store right at home.
SpaceMax™
This technology allows for much thinner walls to give you more internal space, without increasing the external dimensions.
Features
All-around cooling
Unique cooling system cools the fridge evenly from corner to corner to keep food fresher for longer.
Features
Fast cooling and freezing
Enjoy rapid cooling performance with Power cool or Power freeze – all with just a touch of a button.
Features
View Your Fridge in AR
See how your fridge will look in your kitchen
with our 360˚ Augmented Reality Viewer.
View your Fridge in AR
View your Fridge in AR
Fridge
French Door Refrigerator 796L
More space and flexibility for freshness
Beyond the sleek and stylish exterior of the French Door Refrigerator lies a spacious interior that’s designed to keep foods fresh for longer. With independent triple cooling and unique FlexZone™ compartments giving you and your family the flexibility to store different foods at their optimal conditions, this large capacity fridge makes it simple for you to organise food in a way that anyone in the family can always find what they need.
FlexZone™
With 5 pre-set modes, these special compartments help keep different foods at the optimal condition.
Features
UV Deodorizing Filter
Keep the air in your fridge fresh day after day and free from odours.
Features
Triple Cooling
Independently controls the temperature and humidity in 3 compartments for lasting freshness.
Features
Fridge
French Door Refrigerator 479L
Stay in control anytime, anywhere
Bring home your very own smart fridge that’s made for freshness and convenience. Wherever you are, you can easily monitor and keep track of the status of the fridge – all through an app1 on your phone. From checking the rapid cooling modes and temperature, to getting alerts if the door is left open and much more. Eco-friendly, energy-efficient and stylish, this is one cool fridge the whole family can agree on.
Smart control
With the optional embedded Wi-Fi, this fridge lets you control the settings and detects issues all through an app1.
Features
Twin Cooling Plus™
Optimises the temperature and humidity in the fridge and freezer with independent cooling to preserve food better.
Features
Fast cooling and freezing
Enjoy rapid cooling performance with Power cool or Power freeze – all with just a touch of a button.
Features
1. Available on Android and iOS devices. A Wi-Fi connection is required.
Washing Machine
Big Capacity Washer with AI Control
Less time washing, more time for family
Come home to a smart washing machine that can hold all your family’s laundry in just one spin cycle. With a huge 18KG capacity, you’ll find yourself washing less and having more time for the family. Best of all, it comes with advanced AI control, which personalises your washing by remembering your habits and displaying timely information. And with our exclusive SmartThings App, selecting preferred wash cycles based on different fabrics, makes it simple for anyone in the family to use and control from their phone. Now this is true convenience at your fingertips.
Eco Bubble™
Fights tough stains yet gentle on fabrics, this unique bubble technology efficiently cleans while saving energy1,2.
Features
Intelligent Washing
It remembers your washing habits and gives advice on cycles and more – giving you more control3 and making life easier.
Features
Air Wash
Deodourises and sanitises your clothes without water or detergent while removing 99.9% of bacteria4.
Features
1. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Eco Bubble (WF0702WKU). Individual results may vary.
2. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action.
3. SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
4. Based on the Intertek test report. Removes 99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli. Individual results may vary.
View Your Washer in AR
See how your washing machine fits in your laundry room
with our 360 Augmented Reality Viewer.
View your WM in AR
View your WM in AR
Washing Machine
Big Capacity Dryer with AI Control
The smarter and faster way to dry more laundry
Spend less time drying your clothes and more time with the family. With a big capacity dryer to fit large items, and with advanced technologies like the Hybrid Heatpump efficiently heating and recycling warm air and 9 intelligent sensors to ensure faster more precise drying, you and your loved ones can enjoy peace of mind all with just a few taps of the SmartThings app on your phone – for more moments together.
Hybrid Heatpump
With a heater that preheats the air to optimal drying temperature, you can enjoy faster drying every time1.
Features
Intelligent Drying
Personalise your drying with AI Control that remembers your habits and suggests cycles on the SmartThings App2.
Features
Hygiene Care+
Sanitises dry and wet items* by eliminating 95% of pollen, 100% of dust mites and 99.9% of bacteria3,4.
Features
1. Tested in accordance with IEC 61121:2013/8kg Wash load/Cotton Cupboard with Heatpump (DV80F5E4HGW) vs. without Heatpump (DV80H4100CW). Individual results may vary.
2. SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
3. 4kg dried laundry or 6kg wet laundry.
4. Eliminates over 95% of pollen, including Birch, grass, Japanese Cedar and Ragweed, 100% of dust mites (Dermatophagoides farinae), and 99.9% of certain bacteria, including Staphylococcus aureus, Bacillus pyocyaneus and Escherichia coli. Based on independent testing conducted or verified by Intertek. Individual results may vary depending on the actual usage conditions.
Washing Machine
Big Capacity Washer & Dryer 18KG/9KG
Your one-stop laundry solution
It’s the best of both worlds. Where you can easily wash more clothes in a single cycle and dry them – all from the SmartThings App on your mobile phone. That’s right, with the smart AI control giving you the best advice on washing and drying, advanced technologies like Air Wash or Steam Wash effectively sanitising your clothes and toys – keeping the whole family safe and clean is as easy as wash, spin and dry.
Eco Bubble™
Fights tough stains yet gentle on fabrics, this unique bubble technology efficiently cleans while saving energy1,2.
Features
Intelligent Washing
Gives you advice on washing and drying cycles – giving you more control3 and making life easier.
Features
Air Wash
Deodourises and sanitises your clothes without water or detergent while removing 99.9% of bacteria4.
Features
1. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Eco Bubble (WF0702WKU). Individual results may vary.
2. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action.
3. SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
4. Based on the Intertek test report. Removes 99.9% of certain bacteria, including Staphylococcus aureus and Escherichia coli. Individual results may vary.
Explore The Possibilities
Discover more experiences, facts, and tips about our products that will get you raising an eyebrow or two.