Trade-in your old televisions and get up to AED 4,000* cashback.
Trade-in your old televisions and get up to AED 4,000* cashback.
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Trade-in your old televisions and get up to AED 4,000* cashback.

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Lifestyle TV
The Frame
The Freestyle
The Serif
The Premiere
The Sero

More than just a TV

The opportunity to express yourself. In your space, your own unique way.

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Video starts with question "What defines your lifestyle? More than just a TV, the choices I make, make me who I am. What is your choice?" Faces of 6 people come out in order and in the last shot, a collage of all 6 people's faces appear on the screen.
Find Your Tv

See our Lifestyle TVs in use

Lifestyle TVs

The Serif with Caroline Reichel

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A Serif TV with plants in in the living room. A Serif TV with plants in in the living room.
Lifestyle TVs

The Frame with Carolyn Mara

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A woman is painting with blue paint. A woman is painting with blue paint.
Lifestyle TVs

The Frame with Luis Sanchez

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Lifestyle TVs

The Frame with Sophia Ferrari Wills

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The family is talking in the living room where there is a frame TV. The family is talking in the living room where there is a frame TV.
Lifestyle TVs

The Frame with Gemma Miles

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A woman is hanging a frame TV on the wall. A woman is hanging a frame TV on the wall.
Lifestyle TVs

The Frame with Noorie Ana

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A woman in a blue dress is standing next to a frame TV. A woman in a blue dress is standing next to a frame TV.
Lifestyle TVs

The Frame with Calista & Tom

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The Frame with Calista & Tom The Frame with Calista & Tom
Lifestyle TVs

The Frame with Sarah Laming

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A woman is petting a dog on a couch in the living room. A woman is petting a dog on a couch in the living room.

Which Lifestyle TV is right for you?

  • Uniqueness

  • Screen Size

  • Color

The Frame The Frame
The Frame
  • Personal Art Gallery
  • 85" / 75" / 65" / 55" / 50" / 43" / 32"
  • Black (With various bezel styles and colors)
the freestyle the freestyle
The Freestyle
  • Portable Smart Projector
  • 30"~100"
  • White
The Serif The Serif
The Serif
  • Unique Design TV
  • 65" / 55" / 50" / 43"
  • Cloud White
    Cotton Blue
The Premiere The Premiere
The Premiere
  • Private Home Cinema
  • Up to 120" / 130"
  • White
The Sero The Sero
The Sero
  • Rotating Screen
  • 43"
  • Navy Blue
    Space White

* For more information, please check the detail page of each product.

The Frame

Get complimentary bezel + 2 months Art Store subscription for selected models only.

The Frame turns your TV into a piece of elegantly framed art, with customizable frame colors and a range of curated art available on the Samsung Art Store. Give your space the inspiration it deserves.

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The Frame is placed on a stand displayed next to pictures on a wall. A corner of a customizable frame is on display and keeps changing its bezels.
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The Freestyle

Unexpected joy everywhere

The Freestyle is everything you want in a projector and more. The 180 degree design gives you the flexibility to project your content to any surface. The premium 360 sound also makes it a delight to use as you enjoy all Smart TV features.

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The Freestyle is projecting an image at a party with many people. A group of people are lying down projecting an image on the ceiling. The Freestyle rotates 180 degrees in the middle with a lot of hands alternating holding The Freestyle. 2 people are at an outdoor area projecting a movie via The Freestyle.
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The Serif

Unconditionally Beautiful

With its signature ‘I’ profile, The Serif looks great from all angles so it will look beautiful anywhere in your home - with or without the detachable stand. Thanks to QLED and Matte Display technology, you can watch your favorite content in 4K resolution with drastically reduced glare.

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The Serif is placed on a stand next to a table full of food. The Serif is placed on top of a table without a stand. The Serif is placed on a stand next to a chair. The Serif is placed on a stand facing a table.
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The Premiere

Launch your private cinema in 4K triple laser

The Premiere brings theater-like quality entertainment to your home with the ultra-bright triple laser that expands up to 130 inches and powerful room-filling sound. Enjoy a Smart TV experience with certified OTT services in 4K resolution.

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The Sero

Mobile Entertainment, better on TV

The Sero rotates from landscape to portrait mode, so it’s perfect for watching your mobile content on the big screen. See your mobile content in QLED and Matte Display technology which drastically reduces glare and enjoy The Sero's powerful 4.1ch 60-watt speakers.

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A man is streaming social media on his phone. The same image is mirrored on The Sero which is in portrait mode. The Sero, which is in landscape mode shows a car. Then it rotates to portrait mode and shows social media on its screen.
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Accessorize your Lifestyle TVs.

Discover the accessories to match your TV and optimize your viewing experience.

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* TV and accessories sold separately.

Customizable Frame

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Auto Rotating Stand

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The Freestyle Skin and Cradle

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