Opportunities for people and artists to meet each other directly are usually very limited, unless people visit a concert or attend a signing event. And this has become increasingly difficult during the recent pandemic. Even if the people can’t see their favourite musicians and artists in person though, the experience of visiting a POP-UP Showcase or experiencing their music through an exhibition can make them feel closer to their heroes. Therefore, for this, the highest quality video technology is required to best showcase entertainment content. In addition, the design of each display and how it seamlessly integrates into its environment is another important factor to consider when enhancing the atmosphere of a store. Furthermore, Gangnam, where the store opened, is a place where younger generations are passionate about art and new trends, but also have an open mind to the latest technology.

Samsung has been a front runner in the market with industry-leading quality and technology. Plus, based on existing partnerships with the mobile division, Big Hit IP is already well aware of Samsung’s advanced quality. In order to create a unique POP-UP Showcase to provide the best experience to visitors, quality is an essential consideration. That’s why this customer chose Samsung’s technology, and the two companies collaborated for this space to provide the latest and greatest in entertainment experiences.

In the Black Swan experience zone on the second floor of the Showcase, as soon as visitors enter the space, there is an extra-large Smart LED Display, measuring 3.2 meters wide by 2.3 meters long, capturing the attention of visitors. Ultra-high-definition Smart LED Display that supports HDR function and can adjust brightness up to 1200 nits uses Samsung’s IFJ model (P1.2) to play UHD quality content. With HDR function, the Smart LED Display provides clear, deep picture quality based on a high contrast ratio.

In addition, music videos are often dynamic and feature many colourful scenes and graphics. Samsung’s technology provides a seamless visual experience to ensure any movements and scene changes are displayed naturally. This is an enhanced benefit, allowing a visitor’s favourite artist to be played in superior, ultra-realistic picture quality for a more immersive experience.

Throughout the POP-UP Showcase, The Serif was installed within multiple zones, including the merchandise zone on the 1F, “ON” experience zone on the 2F, the Dynamite zone and the TinyTAN zone on the 3F used for merchandise advertising and promotions, as well as BTS content playback – maximising the unique atmosphere of each zone.

Samsung’s The Serif utilises Samsung’s Quantum Dot technology, created using nano-sized quantum dots to produce 100% colour volume, so crisp, visuals of BTS are showcased. The iconic ‘I’ shaped design of The Serif, packaged in a slim frame and complimented by an elegant metal stand, ensures that the display supports the harmonic atmosphere.

• IFJ P1.2 155” : Branding promotion display, 1 screen (4x5 cabinets)
• The Serif 55” : Digital content playback display, 1 unit
• The Serif 43” : Promotion display, 3 units

The partnership of Samsung and Big Hit IP, which are renowned globally in their respective positions, created a positive and impactful synergy. Big Hit IP was able to provide visitors with the best digital content experience on a captivativing display. In addition, Samsung was able to prove its capabilities in providing an entertainment display by using innovative visual technology. This case will serve as another opportunity for the two companies to continue and extend their partnership together.