We may collect these types of personal information either:

• directly from you;
• through your use of our Services; or
• from third party sources.

Why do we collect, hold, use and disclose your personal information ?

We collect, hold, use and disclose your personal information for the purpose of providing Services and information to you, for our business operations, for purposes notified to you at the time of collection and for other purposes set out in this Privacy Policy, including the Mobile Device Section of this Privacy Policy.

You can choose not to provide us with certain types of information, but if you do so we may not be able to provide you with certain Services or it may affect your ability to use or receive some Services.

Information you provide directly

We may collect information directly from you:

• To provide and improve our products and services—we may sometimes collect personal information to assess and analyse our market, customers and Services, to enable us to monitor, review and improve the Services which we offer and for internal record keeping purposes. Subject to the direct marketing section below, we may also use your personal information for marketing purposes.
• For surveys, promotions or competitions—we may collect information from you in customer surveys, prize draws, competitions or promotions. We may also use this information to monitor or improve customer satisfaction, to improve our Services and (subject to the direct marketing section below) for marketing purposes.
• To assist with your queries—you may choose to provide us with your name or other contact details when you call us by phone, write to us or email us, so that we can respond to your query and send you information about our products and services.
• When you use our websites—in general, you can use parts of our websites without giving us any information, unless you are interacting with us for purposes which require you to provide personal information such as those described above. On certain pages of our websites, for example registration pages, we will request information about you. We will only be able to provide you with our full website environment and services if you have completed and submitted the information required for the registration process and your registration is accepted by us in accordance with the relevant website terms and conditions. If you send information to any bulletin board, forum or newsgroup that may be available on our websites, please remember that any information you provide will become public, and exercise caution when disclosing such information. Please also read the section below about the use of cookies, beacons and similar technologies on our websites.
• As part of our general business operations and administration—Samsung may collect personal information from you in relation to its general business operations and administration. This may include information about individuals who are, or are employed by, our suppliers (including service and content providers), contractors, dealers, related companies, agents, advisors, corporate customers and business partners.
• For employment and contracting—when you apply for a job or contract with us or otherwise do business with us, we may collect certain information from you, from any recruitment consultant and from your previous employers and others who may be able to provide information to assist us in our decision on whether or not to make you an offer of employment, engage you under a contract or otherwise do business with you. If you are made, and accept, an offer of employment with us, this Privacy Policy will not apply to our acts and practices in relation to employee records about you as a current or former employee to the extent those records are exempt from the operation of the Privacy Act.

Information about your use of the Services

In addition to the information you provide, we may collect information about your use of our Services through software on your device and other means. For example, we may collect:

• Device and online information—such as your hardware model, IMEI number and other unique device identifiers, MAC address, IP address, operating system version, and the settings of the Device you use to access the Services.
• Log information—such as the time and duration of your use of a Service, search query terms you enter through the Services, and any information stored in cookies that we have set on your Device.
• Location information—such as your Device’s GPS signal or information about nearby WiFi access points and cell towers that may be transmitted to us when you use certain Services.
• Other information—about your use of the Services, such as the apps you use, the websites you visit, and how you interact with content offered through a Service.
• As part of our general business operations and administration—Samsung also collects personal information in relation to its general business operations and administration. This may include information about individuals who are, or are employed by, our suppliers (including service and content providers), contractors, dealers, related companies, agents, advisors, corporate customers and business partners.
• Cookies data (see section on cookies below)

Information from third-party sources

We may receive information about you from publicly and commercially available sources (as permitted by law), which we may combine with other information we hold which was collected from or about you. We may collect information about you from our suppliers (including repair centres, resellers, service providers, content providers and retail stores) who collect your personal information on our behalf for the purposes set out in this Privacy Policy. We also may receive information about you from third-party social networking services when you choose to connect with those services.

Other Information We Collect

We may collect other information about you, your device, or your use of the Services in ways described to you in any applicable terms and conditions, terms of service or collection statements.

We use the personal information we collect (and may combine it with other information about you) to, among other things

• Provide the Services you request;
• Understand the way you use the Services so that we can improve your experience; and
• Provide customised content and advertising.

We also use the personal information we collect in ways described to you in this Privacy Policy and any applicable terms and conditions or collection statements. We may share your information with the recipients referred to in this Privacy Policy or the applicable terms and conditions or collection statement, including:

• Affiliates—the Samsung family of companies.
• Business partners—trusted companies that may provide information about products and services you might like.
• Service providers and suppliers— including companies that provide services to, for, or on behalf of Samsung.
• Law enforcement—when we are required to do so or to protect Samsung and its users.

How do we use your information and why?

We may use personal information we collect for the following purposes:

• to register you or your device for a Service;
• to provide a Service or feature you request and to operate our websites and online platforms;
• to assist with your queries;
• to provide customised content and make recommendations based on your past activities on our Services;
• to maintain and develop our business systems, including for testing and upgrading purposes;
• for our general business operations and administration;
• to register you on our websites, to administer our website Services (including processing any searches or requests for information about our Services), and to allow you to use those Services (e.g. blogs, open forums, location based services and discussion pages);
• for advertising, such as providing customised advertisements and sponsored content and sending you promotional communications;
• for assessment and analysis of our market, customers and Services (including asking you for your opinions on our Services and carrying out customer surveys);
• to understand the way people use our Services so that we can improve them and develop new products and services;
• to provide maintenance services for your device;
• to conduct customer surveys, competitions, prize draws or promotions, as permitted by law;
• as required or authorised by law; and
• otherwise with your consent.

We may combine all of the personal information we collect from you (including cookies data), regardless of how you access our Services, and use it for purposes consistent with this Privacy Policy. Where applicable, this means that personal information you provide in connection with one Service may be used in relation to other Services for the purposes we describe in this Privacy Policy.

To whom do we disclose your personal information and why?

For the purposes described in this Privacy Policy, we may disclose your personal information to the following entities:

• Affiliates. Your information may be shared among Samsung affiliates. We may disclose your information to any company in the Samsung group (which includes our affiliates and related companies, contractors to whom we have outsourced the provision of services to our customers and any other entity operating under the Samsung brand name with authority from Samsung).
• Business Partners. We may share your information with our trusted business partners, including wireless carriers. These entities may use your information to provide you with services you request, make predictions about your interests and may provide you with promotional materials, advertisements and other materials.
• Service providers and suppliers. We may disclose your information to our service providers, suppliers, contractors, dealers, distributors, resellers, repair centres, agents, and business partners who help us deliver a Service to you or provide services for or on behalf of us, such as companies that help us with billing, debt collection or that send emails on our behalf.
• Our Professional Advisers. We may disclose your information to our professional advisors in the course of obtaining professional advice.
• Other Parties When Required or Authorised by Law or as Necessary to Protect Our Services. There may be instances when we, or any of our respective affiliates or business partners, disclose your information to other parties:
  • to comply with the law or respond to compulsory legal process (such as a search warrant or other court order);
  • to verify or enforce compliance with the policies governing our Services; and
  • to protect the rights, property, or safety of Samsung, or any of our respective affiliates, business partners, or customers.
• Other Parties in Connection With Corporate Transactions. We may disclose your information to a third party as part of a merger or transfer, or in the event of bankruptcy. We may disclose your personal information to anyone to whom all, or any part, of our assets or business are transferred.
• Other Parties With Your Consent or At Your Direction. In addition to the disclosures described in this Privacy Policy or in applicable terms and conditions or collection statements, we may share personal information about you with third parties when you consent to or request such sharing

Your Choices

We offer a variety of choices about how we use your information. You can make choices about whether to receive promotional communications from us by following the unsubscribe instructions included in the relevant promotional communication. In some cases, you may be able to make choices in relation to specific Services through the Service's settings or when we give you a collection statement.

Offshore Disclosure of Personal Information

By using or participating in any Service and/or providing us with your personal information, you consent to the collection, processing, use, disclosure, transfer, storage and processing of your information outside of Australia, consistent with this Privacy Policy. You acknowledge that the overseas recipients of your personal information may, depending on the particular Service that you have requested, be located outside Australia including in South Korea, the Philippines, Singapore, Malaysia, the United States of America, Germany, China, the Netherlands, Vietnam, India, Japan, Ireland, Poland, Denmark, Mexico or Canada. Please note that the data protection laws and other laws of the countries to which your information may be disclosed might not be as comprehensive as those in Australia.

In all cases, by providing your personal information to us or using our Services, you consent to the disclosure of your personal information outside Australia, and acknowledge that Samsung is not required to ensure that overseas recipients handle your personal information in compliance with Australian privacy law. However, where practicable in the circumstances, we will take reasonable steps to ensure that overseas recipients use and disclose such personal information in a manner consistent with this Privacy Policy.

Accessing and Correcting Your Information or Making a Complaint

You may request access to your personal information we hold about you by submitting the Privacy Access Request Form found in the Applying to Access Your Data section of this Privacy Policy. We may charge an administrative fee for providing access to your personal information on request. If you think that any of the personal information we hold about you is not accurate, complete or up-to-date, you may also request that we correct that personal information by contacting our Privacy Officer. We will respond to any such request within a reasonable period. While we will endeavour to allow you to access and correct the personal information we hold about you, sometimes that will not be possible, in which case we will notify you and give you the reasons why (except to the extent it would be unreasonable for us to do so).

If you wish to make a complaint about our handling of your personal information, you may contact our Privacy Officer using the details set out in this Privacy Policy with your full name and contact details and a detailed description of your complaint. We will respond to you within a reasonable period of time to acknowledge your complaint and inform you of the next steps we will take in dealing with your complaint. If we are unable to resolve your complaint, we will inform you of the steps available to you in those circumstances.

What do we do to keep your information secure?

We have put in place reasonable physical and technical measures to safeguard the personal information we collect in connection with the Services. However, please note that although we take reasonable steps to protect your information, no website, Internet transmission, computer system or wireless connection is completely secure.

Third-Party Links and Products on Our Services

Our Services may link to third party websites and services that are outside our control. We are not responsible for the security or privacy of any information collected by third party websites or other services. You should exercise caution, and review the privacy statements applicable to the third party websites and services you use.

We also may make available to you certain products or services developed by third parties. Samsung is not responsible for these third party products or services and you should exercise caution, and review the privacy statements applicable to such third party products and services.

Third Parties that Provide Content, Advertising or Functionality on Our Services

• Certain third parties may serve advertising or keep track of which advertisements users see, how often they see those advertisements, and what users do in response to them; and
• We enable you to share certain materials on the Services with others through social networking services such as Facebook, Twitter, Google +, and LinkedIn.

Third parties that provide content, advertising or functionality on our Services may collect or receive certain information about your use of the Services, including through the use of cookies, beacons, and similar technologies, and this information may be collected over time and combined with other information collected across different websites and online services. Some of these third parties participate in industry-developed programs designed to provide consumers with choices about whether to receive targeted advertising.

If you connect with a social networking service while using a Service or Device, we may receive and store authentication information from that social networking service to enable you to log in, as well as other information that you allow us to receive when you connect with these services.

Also, please note that if you choose to connect with a social networking service on a Device used by people in addition to you, those other users may be able to see information stored or displayed in connection with your account on the social networking service(s) with which you connect.

Cookies, Beacons and Similar Technologies

We, as well as certain third parties that provide content, advertising, or other functionality on our Services, may use cookies, beacons, and other technologies in certain areas of our Services.

Cookies

Cookies are small files that store information on your computer, TV, mobile phone or other device. They enable the entity that put the cookie on your device to recognise you across different websites, services, devices, and/or browsing sessions. Cookies serve many useful purposes. For example:

• Cookies can remember your sign-in credentials so you don’t have to enter those credentials each time you log on to a service.
• Cookies help us and third parties understand which parts of our Services are the most popular because they help us to see which pages and features users are accessing and how much time they are spending on the pages. By studying this kind of information, we are better able to adapt the Services and provide you with a better experience.
• Cookies help us and third parties understand which ads you have seen so that you don’t receive the same ad each time you access a Service.
• Cookies help us and third parties provide you with relevant content and advertising by collecting information about your use of our Services and other websites and apps.
• Sometimes we combine cookies data with other personal information we hold about you for marketing purposes, including direct marketing (with your consent).

When you use a web browser to access the Services, you can configure your browser to accept all cookies, reject all cookies, or notify you when a cookie is sent. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences. The operating system of your device may contain additional controls for cookies.

Please note, however, that some Services may be designed to work using cookies and that disabling cookies may affect your ability to use those Services, or certain parts of those Services.

Other Local Storage

We, along with certain third parties, may use other kinds of local storage technologies, such as Local Shared Objects (also referred to as “Flash cookies”) and HTML5 local storage, in connection with our Services. These technologies are similar to cookies, in that they are stored on your device and can be used to store certain information about your activities and preferences. However, these technologies may make use of different parts of your Device from standard cookies, and so you might not be able to configure them using standard browser tools and settings. For more information about disabling or deleting information contained in Flash cookies, please click here.

Beacons

We, along with certain third parties, may also use technologies called beacons (or “pixels”) that communicate information from your device to a server. Beacons can be embedded in online content, videos, and emails, and can allow a server to read certain types of information from your Device, know when you have viewed particular content or a particular email message, determine the time and date on which you viewed the beacon, and the IP address of your Device. We and certain third parties use beacons for a variety of purposes, including to analyse the use of our Services and (in conjunction with cookies) to provide content and ads that are more relevant to you.

By accessing and using our Services, you acknowledge that this Privacy Policy will apply to the storage of cookies, other local storage technologies, beacons and other information on your Devices and to the access of such cookies, local storage technologies, beacons and information by us and by the third parties mentioned above.

Location-based services

To the extent that you are using any of our location-based services or functionality (“Location-Based Services”), then in addition to the terms of this Privacy Policy, this paragraph will also apply. The Location-Based Services are offered by collecting, storing, transmitting or processing the location data of the user and/or his or her Device upon using such Location-Based Services. All such location information will be dealt with in accordance with the terms of this Privacy Policy.

Voice Services

To the extent that you are using any voice recognition or voice command services or functionality ("Voice Services"), then in addition to the terms of this Privacy Policy this section will also apply. You can control certain Samsung Devices, and use many of their features, with voice commands.

Depending on your model and region you can command your Device to activate certain features such as playing songs from a playlist, change channels or performing web searches using S Voice.

Further, for Mobile Devices you can control everything you would do using the touch interface, by using voice commands with Bixby. You can also receive language translation support through S Translator, dictate memos through Voice Memo or, if you have enabled Car Mode, activate features while driving by speaking to your Mobile Device.

To provide the Voice Services, some voice commands may be transmitted (along with information about your device and its usage, including device identifiers) to a third party service provider that converts your voice commands to text. In addition, Samsung may collect and use, and your device may capture, voice commands and associated texts so that we can provide you with Voice Services and evaluate and improve the Voice Service features.

The Voice Services are strictly optional and can be enabled during your Device's set-up process, or at a later date through your Device settings. If you no longer wish to use the Voice Services, you may at any time disable the Voice Services using the settings menu of your Device.

Direct Marketing

We may also use or disclose your personal information to provide you with information about products, promotions, special offers and other information which relates to our Services or which we believe may be of interest to you. We may send you such information by email, telephone, SMS text message and/or any other form of electronic messages, post, fax or smartphone or other smart-device applications, social networking websites or any other method which becomes relevant from time to time.

When you provide us with information about yourself, you will usually be given the option to let us know that you do not want that personal information to be used for direct marketing purposes. You can change your mind about your preferences in respect of direct marketing and make choices at any time by following the unsubscribe instructions included in the relevant marketing communication, or by contacting our Privacy Officer.

Further information

If you have any questions or wish to access or correct your personal information, make a complaint or change your preferences in respect of direct marketing, please contact our Privacy Officer at:

Samsung Electronics Australia Pty Limited

3 Murray Rose Avenue, Sydney Olympic Park NSW 2127, Australia

Email: privacy.au@samsung.com

[Provide customised content and make recommendations]: We may use personal information we collect about you to provide you with customised content and make recommendations that are based in part on your past activities on our Services.

[Improve them and develop new products and services]: We may use information we collect to understand the way you use the products and Services we offer so that we can improve them and develop new products and Services. For example, we may use this information to make better-informed decisions about the use of our Services and the selection of Samsung and third party content and information that is accessible through our Devices and Services.

[Affiliates]: The term ‘affiliates’ refers to companies related to Samsung Electronics Australia Pty Limited by common ownership or control. Our affiliates include companies with the Samsung Electronics name, such as Samsung Electronics Co. Ltd. and Samsung Electronics (UK) Limited. Affiliates may also include other companies related by common ownership or control, such as Samsung Information Systems America.

Samsung Mobile Devices offer a wide range of features including those allowing users to monitor and improve their fitness and well-being, improve their user experience, make mobile payments and control their Mobile Devices with voice commands. When you use our Mobile Devices we collect, process, use, disclose, and store your information in the ways described in the Samsung Privacy Policy. This Mobile Device Section provides additional details about how we use that information to provide our Mobile Device features.

Specific Features

Please note that one or more of the features described in this Supplement may not be available to you depending on your model version, your service provider or where you live or access the features.

Samsung Health

The Samsung Health application, connected applications and associated accessories (collectively “Samsung Health”) is an all-in-one companion designed to encourage a healthy lifestyle. With Samsung Health, you can track your everyday activities; get coaching to reach your daily fitness goals and milestones; and measure and manage factors such as your heart rate, SpO levels, and stress level.

The purpose of processing data for Samsung Health is to provide the health service or feature that you request, including data back-up and sync services for Samsung account users, to provide data analysis and statistics to enhance your wellness and to improve Samsung Health itself and its offerings. Data can be collected either through sensors on your Mobile Device or when you manually enter your own data into the applicable Mobile Device or related Samsung Health application or accessory.

Further information on the way we process your personal information is described in the Samsung Health Privacy Notice, viewable in the Settings menu of the Samsung Health application.

Enhanced Features

Enhanced Features is a bundled set of services designed to help simplify and improve the ways in which you can share information and connect with your friends. With the currently available Enhanced Features for example, you can share your profile and view images from your friends using profile sharing and easily share files with your friends using simple sharing.

In order to provide you with the Enhanced Features, we will need to collect your phone number, information from your contacts list and access to messages.

You have the choice to disable Enhanced Features in its entirety, or in the alternative, you can pick and choose which of the Enhanced Features services you wish to use, by visiting your profile in the contacts section of your Mobile Device. In addition, based on how you choose to use Enhanced Features, you can choose what categories of data you will share, as well as which friends you want to share data with.

Interactive and Customised Services

Samsung Mobile Devices are designed to be nimble, easy and intelligently anticipate your needs and preferences. Accordingly, our Mobile Devices are designed to learn about and remember your individual needs and preferences in order to provide you with better and more tailored, interesting and useful Services and features.

If you choose to opt-in and enable Interactive and Customised Services on your Mobile Device, one simple benefit would be not having to input data again and again. Instead, we can make better use of your past actions and anticipate what you may want to input without being asked. If you opt-in to Interactive and Customised Services, you may also benefit from our improved ability to offer you recommendations, Services or content based on your past usage information. For example, if we learn from your application usage information that you are very interested in sports, we will provide you with more relevant information, offers or hints about sports, enhancing your experience with our Mobile Devices. We will base these “Interactive and Customised Services” on:

• Information about websites or search query terms on your browser applications;
• Information about applications you have accessed through your Mobile Device;
• Other Mobile Device usage and device information, including, but not limited to, information that identifies your hardware or software configuration and settings, browser information, and the page(s) you request;
• Information about your location and points of interests;
• Contact lists; and
• Voice commands and usage information regarding voice recognition features.

Please visit the “privacy” menus of your Samsung account profile or applications for choices that may be available to you if, after opting-in, you no longer wish to receive Interactive and Customised Services on your Mobile Device or you wish to adjust the levels of personalisation for a particular Service or feature. If you disable Interactive and Customised Services altogether, then the information and content delivered to your Mobile Device may not be as relevant to you. Even if you disable Interactive and Customised Services, Samsung may still collect information about your use of your Mobile Devices for the purposes described in this Privacy Policy.

Samsung Pay

Samsung Pay is an easy and safe way to make debit and credit card purchases using your compatible Mobile Device. To use Samsung Pay and initiate the card registration process, identification and verification data will be submitted to your bank from your Mobile Device. This includes Samsung account information and Samsung Pay usage data, device information, if you have enabled location settings your location information (i.e., where you are when you register your card), and your card information and billing address, which will be sent to your card issuer, passing through our servers. This information is encrypted by your Mobile Device and sent to your bank over Samsung servers. We never access any card or bank details.

Once your Mobile Device has been enrolled, all transaction data is transmitted securely between your Mobile Device and your card issuer and bank. Recent transaction history is available on your Mobile Device and is known only to you, your bank and card issuer. We do not collect any information about the transactions you make or the device or account used to make transactions. We may, however, aggregate and anonymize information collected regarding your attempts to make purchases using Samsung Pay to understand the way our users use Samsung Pay so that we can improve it by making it more convenient and useful for our users.

Further information on the way we process your information is described in the Samsung Pay Privacy Notice, viewable in the Settings menu of the Samsung Pay application.

Samsung Advertising ID

In order to make the content and advertising on your Mobile Device more relevant to you and subject to the direct marketing section of the Privacy Policy, we will collect information about your usage of your Mobile Device and Services.

Information about your Mobile Device usage that is collected for the purposes of providing customised marketing will be linked to a randomised, non-persistent, and resettable device identifier called a Samsung advertising ID. You may reset your Samsung advertising ID at any time via the Settings menu on your Mobile Device and your previous usage information with respect to customised marketing will be de-linked and separated from what is collected under your new Samsung advertising ID. However, if you reset your Samsung advertising ID, the customised marketing which we provide to you may not be as well-aligned to your personal interests. You may also opt-out of receiving customised marketing at any time via the unsubscribe instructions set out in the relevant marketing material or the Settings menu of the applicable Samsung Service application on your Mobile Device.

However, even if you opt-out of receiving customised marketing, this will not affect whether or not you receive other types of ads and marketing on your Mobile Devices. The only difference will be that those ads will not be customised or based on the usage information of your Mobile Device.

Please also bear in mind that Samsung may still collect information about your usage of your Mobile Device as set out, and for the purposes described, in the main body of this Privacy Policy.