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key features
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Art Mode
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One Clear Cable
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Quantum Dot
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Customisable Frames
TV when it's on.
Art when it's off.
Beautify your space with art
Art ModeThe Frame uniquely transforms into a work of art when it's not in use. Choose from the built-in artworks,* or access hundreds of artworks from world-renowned galleries via the Samsung Art Store.
*Supplied with 20 artworks. Additional artworks available for purchase or via subscription. Internet connection required. Data and subscription charges may apply.Connect, clean and clear.
One Clear Cable
No more wondering what goes where. Enjoy easy installation and reduced clutter with our One Clear Cable that connects your TV to the One Connect Box to manage all your devices including power.*
*One Clear Cable connects to a One Connect Box which integrates external device cables.
*One Clear Cable connects to a One Connect Box which integrates external device cables.
Unleash vivid colour and contrast
Quantum DotSamsung QLED TV's Quantum Dot technology delivers a world of immersive colours and contrast in a variety of lighting conditions.
Frame your way
Customisable Frames
The Frame can be customised with different colour frame options to match the style of your home and beautifully complement any space so you get the experience of a real picture frame that matches your room.*
*Additional frames sold separately.
Hangs like a real frame
Slim Fit Wall-mount IncludedThe Frame comes included with Samsung's unique Slim Fit Wall-mount in the box, allowing you to hang your TV flush to the wall - just like a real picture frame so your TV looks like a natural work of art.*
*Measured from the rear of the TV, the gap may differ based on the installation and wall type.Regain control
Control multiple devices with one controller*
Easily control all of your compatible devices with Samsung’s One Remote Control and get quick access to your favourite things like Netflix, Foxtel Now, YouTube, Xbox or a Soundbar with Smart Hub*
*Compatible only with selected devices. Please see samsung.com/au/oneremote for more details. Internet connection required. Data and subscription charges may apply. Apps may be subject to change. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.
*Compatible only with selected devices. Please see samsung.com/au/oneremote for more details. Internet connection required. Data and subscription charges may apply. Apps may be subject to change. All brand, product, service names and logos are trademarks and/or registered trademarks of their respective owners and are hereby recognised and acknowledged.
A customised entertainment experience
Intelligent Mode
Samsung’s Intelligent Mode adapts picture, sound, and volume to suit your environment and content* for a customised entertainment experience.
*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.
*Picture and sound quality of upscaled content will vary depending on quality and resolution of source content.
The power of voice
Control your TV with ease
Choose your voice assistant. You can ask either Bixby, Alexa, or Google Assistant to play your favourite content, get answers, and even control your TV and other connected devices around your home.
*Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. This service may not be available at the time of purchase of this product. Google Assistant may not be available at time of release. Google is a trademark of Google LLC. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
*Content services may vary by region and are subject to change without notifications. Voice commands recognise English, French, Spanish, German, Italian, Chinese and Korean. Not all accents, dialects and expressions recognised. Supported languages may differ between Bixby and Alexa Voice Assistants. This service may not be available at the time of purchase of this product. Google Assistant may not be available at time of release. Google is a trademark of Google LLC. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
We care, so you're carefree.
Samsung Care
Samsung Care’s response time and expertise means that if you need assistance with a product, we’ll be there to help so you don't miss a thing.*
*T&Cs apply. Certain elements of Samsung Care are applicable to metro areas only. Please see https://www.samsung.com/au/samsung-care/ for details.
Belongs anywhere in the room
Optional Easel Stand
Think beyond the walls. Put The Frame almost anywhere you like with an optional easel TV stand that match you and the style of your interior.*
*Studio Stand sold separately. Studio Stand (VG-SEST11K/XY is compatible with 50"-65" Frame TVs only.
*Studio Stand sold separately. Studio Stand (VG-SEST11K/XY is compatible with 50"-65" Frame TVs only.
Bringing world-class galleries to you
Samsung Art Store
Start your free trial on The Frame and discover the amazing content available on the Samsung Art Store. When you become a full member you get unlimited access to art collections and photography, spanning the classics to the contemporary.*
*From 16/01/2020 to 30/06/2021 customers who purchased a new Frame TV can receive a complimentary 3-month subscription to the Samsung The Frame Art Store. Complimentary subscription must be redeemed by 31/03/2021. Customers will be asked to provide their valid payment details upon registering for the 3-month subscription and will be charged a $5.99 monthly subscription fee at the conclusion of the 3-month trial unless the subscription is cancelled earlier. Subscription and other fees are subject to change. An internet connection and Samsung Account required.
Enjoy art curated for you
Auto Curation
The Frame learns what you like and automatically recommends artworks you’d love to see on your wall. It’ll also keep you up to date with new and popular artworks.*
*Actual user experience may vary.
Collect your favourites
Your personal selection
Create your own personalised gallery using favourite art pieces in your living room. Select and mark the pieces you like as favourites and see them all in one place.
Frame your most-loved moments
My Collection
You can easily upload and exhibit your own photography — or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.*
*Personal photos uploaded to The Frame will be displayed at the original resolution. Displaying 4K (3840 x 2160 pixels) and above images is recommended. Internet connection required. Data and subscription charges may apply. Feature available on compatible devices only. Compatible devices require the SmartThings app to be installed.
Add artistic filters to your photos
Filters
Transform your photos into masterpieces. You can choose from six filters that give your photos unique new flair so they look even better on your wall.
*Actual user experience may vary.
Your art, your way.
Matte Options
Now there are more ways to customise The Frame. With Art Mode, you get 7 different types of layout styles and a palette of 10 different colours to choose from. Set up the gallery to suit your mood, making your artwork and photographs look great.
Senses the light for ideal brightness
Brightness SensorYour art always looks how it was meant to, thanks to the Brightness Sensor.* It detects surrounding light and automatically optimises the screen’s brightness and colour tone for a natural look.
*Brightness sensor operates when turned on in Art Mode. It is off by default. Performance may vary depending on lighting condition.Senses your presence
Motion SensorWhen you’re nearby, the Motion Sensor* detects your presence and turns the TV display into your preselected artwork, so you can enjoy your favourite art while you’re there. When you leave, it turns off to save energy.
*Motion sensor operates when turned on in Art Mode. It is off by default. Performance may vary depending on the lighting conditions.Turn blank into beautiful
Ambient Mode +
Beautifully integrate your TV's screen to suit your tastes and interior décor with Samsung’s Ambient Mode +. Display art, photos, time and weather or take a picture of the wall and set it on-screen, so your TV seamlessly blends in.*
*Ambient Mode + performance may vary depending on where the TV is installed including wall designs, patterns or colours.
Never miss a thing
Multi View
Multi View* splits your TV screen in two, putting the content you’re watching on one side, and mirroring your mobile screen on the other. This means you don’t have to look away from the TV screen to glance at your phone.
*Feature is available on Android 6.0 and higher mobile devices that support Mirror Casting and Apple devices compatible with Apple AirPlay2.
Talk to Google to get things done
Google Assistant
Easily find and enjoy your favourite photos, quickly access entertainment and ask questions. Dim the lights and control smart home devices. Just press the mic button on your remote to get started.
*Google is a trademark of Google LLC. Service may not be launched at the same time as The Frame, and the availability may vary by region. Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice. Turn-on TV feature support may vary by model.
*Google is a trademark of Google LLC. Service may not be launched at the same time as The Frame, and the availability may vary by region. Available technology, functions, GUI (Graphic User Interface) and smart features may vary by region, service provider, network environment, mobile devices or TV product, and are subject to change without notice. Turn-on TV feature support may vary by model.
Just ask
You can even talk to The Frame. The Bixby voice assistant can go beyond just controlling The Frame. Just ask and get more.*
*This feature is only available in certain languages. Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
*This feature is only available in certain languages. Not all commands may be supported, dependent on region. Internet connection required. Data, subscription and other charges may apply.
Powerfully integrated, simple to use.
One Remote Control / SmartThings app / Smart Hub
The Frame makes your digital life a breeze. One Remote Control and the SmartThings App let you effortlessly access and control your connected devices. You can also use Smart Hub to easily search for content, browse the web, and explore awesome apps.
*Google and Google Home are trademarks of Google LLC. Turn-on TV feature support may vary by model. Each device must be connected to Wi-Fi or other wireless network. Must download and install the SmartThings app. Not all commands may be supported, dependent on region. For interoperability through SmartThings, all the devices should be registered with a single Samsung Account. Data and subscription charges may apply. Google products must be purchased separately.
Freeview Plus
Don’t miss an episode
Freeview Plus* lets you browse and choose free-to-air and catch-up TV shows from the one handy place, set reminders for favourite programs and receive recommendations. Simply press the green button on your remote control and get watching.
Screen images simulated for illustration purposes only.
*Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.
Screen images simulated for illustration purposes only.
*Freeview Plus uses HbbTV technology which combines broadcast and broadband. Internet connection is required. Data usage charges and conditions apply.
In perfect harmony with The Frame
S Series Soundbar is designed to match The Frame in both looks and amazing sound.*
*Sold separately.
*Sold separately.
Reframe your waste
Once you’ve set up The Frame, the fun does not end there. With a little ingenuity, you can upcycle The Frame’s Eco-Packaging into a nightstand, a cathouse, a magazine stand and more.
Get Smart
Do even more with The Frame when you use the Samsung SmartThings App.*
*This function is supported with limited Samsung mobile devices. Some apps may not be available at launch. Third-party content providers may remove apps from the Smart TV platform or stop updating them at any time. Each device must be connected to Wi-Fi or other wireless network. Data and subscription charges may apply. Not all functions of SmartThings may be supported on mobile device as support can vary. Compatible with Android 6.0 devices and higher or iPhone 6 and higher for SmartThings support.