* Based on consumer survey in the US and Korea. Participants were asked to quantify the difference they perceived by comparing contents up scaled on Neo QLED 4K/8K TVs to that of a reference provided in SD, HD, FHD, 4K, and 8K (expressed in vertical pixels) bearing in mind "picture clarity and details". Contents with little movements were used to enable participants to observe the difference. "1.8 times" is the difference between the average perceived vertical pixels of the content up scaled on Neo QLED 4K TV and the same content upscaled on Neo QLED 8K TV the difference. “90%" is the average perceived picture clarity and detail survey participants answered when compared to native 8K content provided as reference.
** Compared to previous Samsung Smart TV. Native 8K content availability is very limited. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.