Reach far beyond your imagination

A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode with clock ticking.
Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.

Place it anywhere

2020 The Serif, white Samsung TV, is sitting on a tv stand in a living room with a sandy beach and clear ocean on-screen in a bright and elegantly simple living room with wooden floor and white color wall.

Fits wherever you place it

Unlike conventional TVs that belong next to the wall, The Serif looks beautiful from front to back, side to side and can sit anywhere in your room--even right in the middle of your space. No matter where you put it, The Serif blends perfectly to its surroundings. Even without a stand, it goes almost anywhere and blends in with the décor like a piece of art—on a table, on a shelf, or right on the floor.

Design like no other

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Four closeups of a Cloud White model of The Serif is showing the stylish tv design with iconic capital I design from all angles.

Iconic design
Talk about how you can
decorate your space

You'd feel like you were still missing something
in your space with just a conventional TV. The Serif
gives off a completely different look. With a unique,
unibody design in the shape of the letter "I," The Serif
will make a stunning addition to your space.

Add Nature’s beautiful inspiration

Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric-both were inspired by the beauty of nature. They're available in Ambient Mode so you can share some of the natural inspiration at home when it's turned off.

Go beyond TV entertainment

* Ambient Mode service may vary by region.
* Background feature accuracy may vary based on TV location, dependent on wall designs, patterns, and/or colours.

Create your own style
with The Serif

Here’s some ideas for how The Serif can look
in your home, either melting in neatly with
your existing décor or as the centerpiece of
the ensemble.

Choose a size
Pick a color
Create your lifestyle

The Serif 1m 08cm (43")

The profile of a Cloud White The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity

The Serif 1m 23cm (49")

The profile of a Cloud White The Serif 49" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity

The Serif 1m 38cm (55")

The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
Capacity

* Images are simulated for illustration purposes only. Appearance, design, and GUI(Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual product may differ from image shown. Please see our product gallery.
* For the Smart functions, compatible devices or phones required.
* The product color may vary by region.