Welcome to
BESPOKE AI

Do less. Live more.
AI and connected solutions that give you
more free time and bigger energy savings

AI Ecobubble INSIDE,
laundry OUTshines

With significantly enhanced Al Ecobubble,
Samsung Al washer cares about your emotions

Angry when clothes get dirty?

24%1 improved stain removal will calm your anger!

The hockey team is having a photo shoot today. A child holds up her jersey, then close-up shots of stains on it. The child shakes the jersey in frustration. Then the scene switches to the inside of the Samsung AI washer. The bubbles remove the dirt easily. The hockey team is having a photo shoot today. A child holds up her jersey, then close-up shots of stains on it. The child shakes the jersey in frustration. Then the scene switches to the inside of the Samsung AI washer. The bubbles remove the dirt easily.

Embarrassed and unsure of the fabric care needed?

Automatically selects optimal wash cycle will give you confidence!

A child holds up a dirty hockey jersey and gives it to her mom to wash. Her mom checks the care instructions. Then the scene changes to the inside of the Samsung AI washer, which scans and identifies the fabric as polyester. A child holds up a dirty hockey jersey and gives it to her mom to wash. Her mom checks the care instructions. Then the scene changes to the inside of the Samsung AI washer, which scans and identifies the fabric as polyester.

Anxious over clothes getting ruined?

Your clothes are safe with 45.5% better fabric protection2.

A young girl looks inside the Samsung AI washer. The scene transitions to the inside of the washer, where AI scans the fabric. The bubble levels are raised and the motor speed is slowed down. A young girl looks inside the Samsung AI washer. The scene transitions to the inside of the washer, where AI scans the fabric. The bubble levels are raised and the motor speed is slowed down.

Feel the joy of saving energy!

70% energy savings3 via cold water washing will bring you joy.

The water temperature gauge indicates it's going down to 15 degrees. The scene changes to reveal a jersey being washed in the Samsung AI washer. Then the scene appears onscreen followed by a graph indicating a decrease from 244kWh to 185kWh in energy use. Energy usage 123.65kWh. Daily energy usage. Total usage 6.18kWh. Savings 0.52kWh. The water temperature gauge indicates it's going down to 15 degrees. The scene changes to reveal a jersey being washed in the Samsung AI washer. Then the scene appears onscreen followed by a graph indicating a decrease from 244kWh to 185kWh in energy use. Energy usage 123.65kWh. Daily energy usage. Total usage 6.18kWh. Savings 0.52kWh.

Meet Samsung AI Washer with AI EcoBubble

Bespoke AI™ Laundry Washer

Buy now

Bespoke AI™ Laundry Dryer

Buy now

This is connected living with BESPOKE AI

All-in-one & Automated AI Energy Solution

Convenient energy optimization & saving, comprehensive all-in-one solution

Learn more

More free time,
less effort

Conveniently control any device from anywhere

Learn more

AI-powered solutions

Intelligent solutions for easy and customized experiences

Discover Bespoke AI

Brand new without buying new

Stay future-proof with regular updates

Learn more

Offer

Designed for you,
by you.

Customizable refrigerator powered by Bespoke AI

Explorer Bespoke AI Refrigerator

BESPOKE AI Laundry

Less Energy. Bigger Capacity

Explorer Bespoke AI Laundry
Refrigerator

Designed for you, by you.

Buy now
Laundry

Less Energy. Bigger Capacity

Buy now
Bespoke Washer Dryer bundle Bespoke Washer Dryer bundle

Appliances you can rely on

20 Year Warranty

Get piece of mind with a 20 year warranty on the Digital inverter Technology

1. Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action. Individual results may vary.

2. Based on an EMPA test on a 9kg model (WF906U4SAGD, Synthetics), with and without Ecobubble™. Data collected from individual tests. Actual results may vary depending on individual use. Comparison of older Ecobubble and non-Ecobubble Samsung washing machines from [insert year] to show effect of Ecobubble technology. All current and recent washing machines include Ecobubble as standard.

3. Compared to washing in warm water. Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble™ (WF0702WKU). Individual results may vary. Comparison of older Ecobubble and non-Ecobubble Samsung washing machines from [insert year] to show effect of Ecobubble technology. All current and recent washing machines include Ecobubble as standard.