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A New Era of
Samsung AI TV

* NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

Samsung's innovative
features powered
by AI

  • AI Picture

    AI Upscaling with Samsung's NQ8 AI Gen3 Processor optimises details on one side of a scene. As the less-clear side disappears, the whole scene is upscaled into clarity.

    AI Upscaling 1

    Neo QLED breathes new life into your favourite TV shows and movies with AI upscaling. Advanced AI neural networks transform your content into lifelike picture quality from a variety of sources1. Watch your favourite streaming services and live sports with a view that feels so vividly real, it's surreal.
    1 Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • A news caster reports the news. Without AI Motion Enhancer Pro, the fast moving text is blurry. With AI Motion Enhancer Pro, it is clear.

    AI Motion Enhancer Pro 2

    Our NQ8 AI Gen3 processor leverages AI to sharpen and smooth out the motion of objects and text2. This takes watching live sports to another level of motion clarity.
    2 AI Motion Enhancer Pro is only available with 2024 Neo QLED 8K QN900D. Viewing experience may vary according to types of content and format. AI Motion Enhancer Pro does not apply to PC connection and Game Mode.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • The 3 steps to projecting a life like rhinoceros is exhibited using Real Depth Enhancer technology.

    Real Depth Enhancer Pro3

    Real Depth Enhancer Pro detects areas where a person's eye would typically focus and enhances its depth perception accordingly. It optimises numerous blocks of mini LEDs and increases foreground contrast, so you can enjoy realistic 3D-like pictures at home.
    3 Real Depth Enhancer Pro is available with 2024 Neo QLED QN900D/QN800D/QN95D/QN90D. Viewing experience may vary according to types of content and format.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

  • AI Sound

    When Active Voice Amplifier Pro is Off, the dialogue of a man on the screen emits smaller sound waves than the background noise in the scene and noise from a vacuum cleaner in the room. When it is turned On, the sound waves of the man's dialogue are bigger and project farther off the screen.

    Active Voice Amplifier Pro4

    Straining to hear what's being said in an important scene? Our audio technology uses AI to analyse the content and isolate the voices from background sounds in scenes and ambient noise in your room. Now you can catch every word of dialogue with enhanced clarity – even in distracting surroundings4.
    4 Active Voice Amplifier Pro is only available with 2024 Neo QLED 8K/4K & OLED. Activation under the TV menu is required to enable Active Voice Amplifier Pro.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • A person on a motorcycle is making circles on the screen. Object Tracking Sound tracks the movement of the motorcycle.

    Object Tracking Sound5

    It's easier than ever to escape into the action with Object Tracking Sound. Immerse yourself into your content with AI-powered action-tracking so the sound comes from all corners of the TV5, brining you a realistic 3D audio experience.
    5 Object Tracking Sound is only available with 2024 Neo QLED 8K/4K & OLED tvs. Availability of top channel speakers may vary depending on model, so refer to the product detail page for more information.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • Soundwaves beneath the TV change in shape as the TV sound adapts to the dialogue, orchestra and soccer game being displayed.

    Adaptive Sound Pro6

    Adaptive Sound Pro optimises sound by considering the characteristics of both your room and audio content. Experience improved voice clarity and vivid yet balanced sound just as the creators intended, thanks to AI audio processing that extracts and processes sound objects to ensure you can hear the important audio clearly6.
    6 Adaptive Sound Pro is only available with 2024 Neo QLED 8K/4K & OLED. This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

  • AI Optimisation

    From an array of gaming scenes, the screen powered by Samsung's NQ8 AI Gen3 Processor, detects the one in the centre as "RPG" and automatically optimises the settings. The bottom of the screen displays the Game Genre, Input Lag, resolution, FPS, HDR, and VRR. It also shows other settings and features such as Virtual Aim Point, Screen Ratio, Minimap Zoom, More Settings, Game Motion Plus, Sound Output, Hue Sync, and Help Guide.

    AI Auto Game Mode 7

    Let your TV automatically detect the type of game you're playing and optimise the audio and picture settings according to its genre. Now you can free yourself from the hassle of setting up your games and just play.
    7 AI Auto Game Mode is only available with 2024 Neo QLED 8K/4K & OLED. AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.
  • When AI Energy Mode is off, the surroundings around the TV appear bright. A smartphone screen displaying AI Energy Mode pops up, and it switches from Off to On. With adaptive brightness and AI Energy Mode activated, the energy level decreases significantly, and the scale shifts from day to night.

    AI Energy Mode8

    By turning on AI Energy Mode, your TV auto-detects surrounding light levels and analyses usage behaviours to adjust the brightness, which helps in reducing overall energy consumption8. It also analyses TV content scene-by-scene to subtly adjust brightness where possible, to cut down on energy consumption8.
    8 AI Energy Mode is only available with 2024 Neo QLED 8K/4K & OLED. Energy saving rate may vary by regions, models, sizes, viewing conditions, or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.
    * NQ8 AI Gen3 Processor is only available with 2024 Neo QLED 8K QN900D.

Epic new TV range

Neo QLED 8K QN900D

Starting from $9,999.95

Buy now

Neo QLED QN90D

Starting from $3,399.95

Buy now

OLED S95D

Starting from $7,699.95

Buy now

The Frame LS03D

Starting from $2,499

Buy now

*Global No.1 TV: Source: Omdia, Feb 2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

*Images are simulated and for illustration purposes only. Appearance and design specifications which do not affect product performance are subject to change without notice. UI is subject to change without prior notice.

*Features may vary by model. Check the specifications of each model for details.

  1. 1.

    AI Processor & AI Upscaling: Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

  2. 2.

    AI Motion Enhancer Pro is only available with 2024 Neo QLED 8K QN900D. Viewing experience may vary according to types of content and format. AI Motion Enhancer Pro does not apply to PC connection and Game Mode.

  3. 3.

    Real Depth Enhancer Pro is available with 2024 Neo QLED QN900D/QN800D/QN95D/QN90D. Viewing experience may vary according to types of content and format.

  4. 4.

    Active Voice Amplifier Pro is only available with 2024 Neo QLED 8K/4K & OLED. Activation under the TV menu is required to enable Active Voice Amplifier Pro.

  5. 5.

    Object Tracking Sound is only available with 2024 Neo QLED 8K/4K & OLED tvs. Availability of top channel speakers may vary depending on model, so refer to the product detail page for more information.

  6. 6.

    Adaptive Sound Pro is only available with 2024 Neo QLED 8K/4K & OLED. This feature can be activated in the TV Menu > Intelligent Mode > Adaptive Sound Pro. The default setting of Adaptive Sound Pro is Off.

  7. 7.

    AI Auto Game Mode is only available with 2024 Neo QLED 8K/4K & OLED. AI Auto Game Mode is available for certain console games only. Availability may vary according to gaming content and format.

  8. 8.

    AI Energy Mode is only available with 2024 Neo QLED 8K/4K & OLED. Energy saving rate may vary by regions, models, sizes, viewing conditions or types of content. Products shipped in Eco Mode have some AI Energy Mode functions enabled by default, so energy saving levels by turning on AI Energy Mode may appear lower compared to Standard Mode. AI Energy Mode does not work with Game Mode. Energy savings based on internal test results and may vary depending on content being displayed and surrounding brightness levels.