Voice Assistants

We use our voices to ask questions, get answers, and interact with each other — it's just easier that way. And it's only natural you would do the same with Samsung Smart TVs.

Take your pick

Multiple Voice Assistants

With Samsung Smart TVs, you can choose between Bixby and Alexa. So you can now talk to your TV to play your favourite content, get answers, and even control your TV and other connected devices around your home.

  • * Voice control of connected devices is only available for devices compatible with the selected voice assistant.
  • * Service restrictions may occur depending on region (country) and language.
  • * Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  • * Before using each service, the user must sign up for Bixby and Alexa account and accept their terms and conditions and privacy policies.

Get control easily

Setting up your preferred voice assistant is as easy as it is to use them. Simply select a voice assistant and start using your voice to make things happen. Want to try a different one? Make the switch in the settings anytime.

  • * Service restrictions may occur depending on region (country) and language.
  • * Voice control of connected devices is only available for devices compatible with the selected voice assistant.
A man is using the One Remote control to pick his choice of Voice Assistant. Bixby, Alexa built-in and OK Google are highlighted in order.

Round the clock voice assistant

A woman asks 'How is the weather today' as she sips tea. Bixby answers 'It is sunny today' and she smiles. The weather in New York is on display on a Samsung Smart TV.



On or off, your TV is always ready for you. Just say the word and Always On Voice will instantly come alive to tell you the weather outdoors or control your smart home devices.

  • * This feature is only available on Bixby.
  • * Service restrictions may occur depending on region (country) and language.
  • * Voice control of connected devices is only available for devices compatible with the selected voice assistant.

Bixby's got answers

Bixby

Ask Bixby to set a sleep timer so you can wake up in time or control connected devices. It even learns your preferences to recommend TV shows or movies you'll love.

  • * Service restrictions may occur depending on region (country) and language.
  • * Voice control of connected devices is only available for devices compatible with the selected voice assistant.
  • * The user must sign up for Bixby and accept its terms and conditions and privacy policy.

Control your TV with Alexa

Alexa Built-in *

Use your voice to search for your favourite shows, open apps or listen to music. Once you have set up Alexa on your Samsung TV, just press and hold the mic button on your remote to talk to Alexa. If your TV has hands-free available and enabled simply use your voice and say 'Alexa'.

  • * Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates.
  • * Hands-free is available only for select Samsung Smart TV models.
  • * Some use cases stated above, including hands-free, will require purchase of separate smart home devices.
  • * The user must sign up for Alexa and accept its terms and conditions and privacy policy.
  • * Service restrictions may occur depending on region (country) and language.
  • * Voice control of connected devices is only available for devices compatible with the selected voice assistant.

Our Smart TV recommendations

  • Multiple
    Voice assistant

  • Always On Voice

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In case you missed anything

  • Smart service and GUI may vary by model and region. 
  • User's acceptance of the Smart Hub Terms and Conditions and Privacy Policy is required before use.
  • Availability of services is subject to change without prior notice. 
  • Actual product and remote control may vary from images shown. 
  •  Images are simulated and for illustration purposes only. Product appearance and design specifications that do not affect product performance are subject to change without notice.