2020 The Serif Design - Make a statement

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Reach far beyond your imagination

A Cloud White model of The Serif sits on a black stand in a bright and elegantly simple living room, with an area rug, a stylish three-legged green chair, and large windows. The image on screen is Leaf Ambient Mode with clock ticking.

Once you have it, you’ll naturally
want to recreate both your home and lifestyle around it.

Fits perfectly wherever you put it

The Serif from 4 different perspectives demonstrate how amazing it can look from all different angles. In the first scene, we see a Cloud White model of The Serif on a black stand in a simple and elegantly styled room with the onscreen image being a bird’s eye view of a beach showing a wave as it meets the sand. The scene shifts to a man and a woman having fun preparing food on a kitchen island. A Cloud White model of The Serif is resting directly on the kitchen island in front of them, showing the Fabric pattern in Ambient Mode in a salmon color. The scene shifts again, and this time the back of a Cloud White model of The Serif is shown on a black stand in the foreground of an artist’s workshop. In the background to the right, a man is sitting next to a long worktable, playing with a dog. In the final scene, a Cloud White model of The Serif is on a black stand in the middle of a bright and airy room, with its back to the window. The onscreen image is a beach showing a large wave meeting the sand and a surfer on his board paddling out to the ocean.

Place The Serif anywhere,
any time

Unlike conventional TVs that belong next to the wall, The Serif can fit anywhere in your room and looks beautiful from any angle. Even without a stand, it sits elegantly like a piece of art—on a table, on a shelf, or right on the floor.

Adding elegance to the icon

Not enough wall space to hang your TV?
Or still trying to figure out the best placement?
The Serif is so versatile and easy to manoeuvre;
position it anywhere and you can change your
mind later. Anyway, it looks good anywhere in
the room.

Quick and easy
installation

Here are the accessories and components
that come with The Serif. They are easy to
assemble so that you can enjoy your favourite
programmes in an instant.

Iconic from every angle

Want your living room to match your lifestyle? Then start with a TV that matches your style. The Serif—one of a kind.

Uniquely Serif

You'd feel like you were still missing something
in your space with just a conventional TV. The Serif
gives off a completely different look. With a unique,
unibody design in the shape of the letter "I," The Serif
will make a stunning addition to your space.

Designed by Bouroullec

"The Serif is another take to the world of TVs, it remains that its core competence is a natural adaption to contemporary interiors."

Ronan & Erwan Bouroullec

DISCOVER DESIGN STORY

Be inspired by the beauty of nature

Aside from the TV design itself, Ronan & Erwan Bouroullec created screen images exclusively for The Serif. One pattern with a beautiful leaf and another with textured fabric - both were inspired by the beauty of nature. They're available in Magic Screen+ so you can share some of the natural inspiration at home when the TV is turned off.

Go beyond TV entertainment

A woman sits on her bed tying her shoelaces. A Cotton Blue model of The Serif rests neatly on a TV stand in the corner with time and weather information on the screen using Ambient mode.

Check it out
before you go

Get useful daily information such as the weather, outdoor temperature, and major headlines with an interactive background. Now set your routine to check the weather before you leave for work.

A man and a woman are enjoying a meal at the kitchen table, laughing and talking with a third person who is unseen. A Cloud White model of The Serif is showing colourful image using Ambient mode in the background.

Turn up the your mood just by asking

Apply an interactive background that harmonises perfectly with your environment with Ambient Mode. Or use Vibe Mode to play music or visuals that suit your mood for the day. Either option will brighten up your day.

A woman reads a book in a chair in the middle of the living room. To her left, a Cotton Blue model of The Serif sits on a mantle in front of a fireplace. It is set to Leaf Ambient Mode in the colour blue.

Enjoy background
music

Simply play music using voice command or just connect your smartphone via Bluetooth. With Ambient Mode, you'll be able to listen to music visually.

Man and woman playing with their dog in the bedroom in front of a Cloud White The Serif on a TV stand that is showing various photos from their mobile.

Relive all your memories

Turn your living room into a personal gallery by displaying photos from your mobile and Samsung Cloud. With the new Auto Gallery Layout template, you can enjoy your personal memories a lot more easily.

* The Magic Screen+ background setting feature may vary depending on the environment where the TV is installed including, but not limited to, wall designs, patterns, and/or colours.

Create your own style
with The Serif

Here’s some ideas for how The Serif can look
in your home, either melting in neatly with
your existing décor or as the centerpiece of
the ensemble.

SHOP THE SERIF

The Serif 43"

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The Serif 55"

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See how The Serif complements your home

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* Images are simulated for illustrative purposes only. Appearance, design, and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual product may differ from image shown. Please see our product gallery.
* For the Smart functions, compatible devices are required.
* The product colour may vary by region.

The Serif