Unconditionally Beautiful

The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life. All the ways you can make it uniquely yours. All by itself, The Serif will make its own statement. Choose how you want to use it, and shape your lifestyle around it.

The Serif rethinks TV, how we use them and how they fit in our lives. We want to introduce all that The Serif has to offer in your life.  All the ways you can make it uniquely yours. All by itself, The Serif will make its own  statement. Choose how you want to use it, and shape your lifestyle around it.

Design your life
with The Serif

Design

A timeless TV that combines iconic design with a brilliant viewing experience.

Discover
smarter ways to
enjoy your TV

Connectivity

Intelligence that seamlessly syncs up to make life easier so you can enjoy your TV more. The Serif has the smarts to deliver outstanding performance at every moment.

Experience
QLED technology
on The Serif

QLED Technology

Whatever you’re watching with stunning QLED 4K quality, every second looks true-to-life. The Serif brings you a visual feast of over a billion cinematic colours that will look incredible for years to come.

How The Serif
reshapes your lifestyle

* When using NFC on TV, Bluetooth® on your mobile device will automatically activate.
* QLED has received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent colour volume. 100 percent colour volume measured to DCI-P3 Standard.

Find the right fit for your style

The Serif 43"
The profile of a Cloud White The Serif 43" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity
The Serif 55"
The profile of a Cloud White The Serif 55" is shown from the left side.
Select the Colors
CLOUD WHITE
Capacity

See how The Serif fits into your space

Explore The Serif

DESIGN

Link to The Serif Design Page Link to The Serif Design Page

CONNECTIVITY

Link to The Serif Connectivity Page Link to The Serif Connectivity Page

QLED TECHNOLOGY

Link to The Serif QLED Technology Page Link to The Serif QLED Technology Page

* Images are simulated for illustrative purposes only. Appearance, design, and GUI (Graphic User Interface) specifications not affecting product performance are subject to change without notice.
* Actual product may differ from image shown. Please see our product gallery.
* The product colour may vary by region.